Produzenten müssen ihre Formate an die neue Umgebung und ihre Möglichkeiten anpassen. Sind Apps die neuen Blockbusterformate? Wird das nächste „Wer wird Millionär?“ weltweit auf dem Smartphone gespielt?
This session will be held in German and translated into English.
24/7 entertainment on apps and social media: the future of the TV show?
The show and entertainment market is changing. Firstly Netflix began to produce series and now show formats are following, musical.ly and Snapchat are entering the market. Apps are also increasingly transforming into independent entertainment attractions that intentionally involve users via original content, such as interactive game shows in HQ. Producers now have to adapt their formats to the new environment and possibilities. Are apps the new blockbuster formats? Will the next "Who wants to be a millionaire?" be played globally on smartphones?